(upbeat music) – Hey, what’s up, MKBHD here, and welcome to your
first look and hands-on of everything Apple
has just unveiled today at their 2025 September event. This is iPhone 17, 17 Pro, and 17 Air. Definitely get subscribed
to be among the first to see the full reviews
when they come out. But this is my first impressions. And I actually found it pretty simple to synthesize my thoughts on everything they announced today. Like there is some good tech, there’s some interesting new designs, and some questionable decisions. But the funny thing is, you
know, as I go to these events, and as I think about all of this stuff, what usually happens is I end up typically getting some texts from friends asking what I think of the announcements. And my mental task is to summarize everything I’m thinking about into one or two easily-digestible
sentences, or just words, to understand what’s
new and what happened. I don’t wanna tell them
too much information. And so that’s what I’m gonna give you about each of the things
Apple announced today. I’m gonna give you my super, super compressed
version of what I saw. So let’s just start with
the iPhone 17, right? The base new iPhones. My ultra-simple summary for the iPhone 17 would be, hey, it got ProMotion
and a better selfie camera, and the rest is mostly the same. So the design is mostly unchanged, other than the new colors. Same screen sizes, same
dimensions, same camera bump, same buttons, and camera control, which they barely talked about. But there’s a new A19 chip
inside, which we expected. That should see some
nice performance gains and efficiency bumps. Roughly 20% faster CPU, which is nice. And battery life should
be a few beats longer. And the display is brighter
too, getting up to 3,000 nits. But this is the first time we are seeing a Pro-branded
feature on a non-Pro iPhone, because every new iPhone across the range now has ProMotion. And it’s the same ProMotion too. It’s the adaptive 1 to 120 hertz. Doesn’t seem to be handicapped at all. It’s funny, we always used to have that “Oh, regular people don’t care
about 120 hertz” argument. But now here it is on
the new base iPhones, so hey, sounds great to me. This makes the base
iPhones much more usable, and so does the new base
storage of 256 gigs. So those are welcome upgrades. But the other new thing
was the selfie camera. And it was funny, the
keynote was pretty chill, up until the point where they
started to talk about this, and it was actually the loudest applause, and it was really tempting
to make fun of it. But I actually do think
this was really clever, because all these new iPhones have this massively-upgraded
selfie camera system. They’re calling it Center Stage, but I actually think that
kind of does a disservice, because the actual Center Stage
on their laptops and stuff is kind of annoying. But what’s happening is with these phones, they all have a larger 24-megapixel square selfie camera sensor. And so then when you go to take a selfie, the phone can take a
regular vertical selfie, or can manually, or even automatically, take a horizontal selfie without you having to rotate the phone. And honestly, this might be genius. Like the default for most people is obviously to take
a vertical selfie now. It just fits on the phone. You’re probably viewing it on the phone. But if you go to take a horizontal selfie to fit more people, suddenly the camera
lens is off to the side, and it’s a little bit
less natural-looking. So now since the selfie camera
is larger, and a square, it can literally just crop
an 18-megapixel selfie in portrait or landscape. And for videos or photos. I think it’s great, it’s very useful. It might be the biggest
upgrade to the iPhone 17. So then there’s the iPhone 17 Pro. And my quick, friendly
summary of the Pro phones is, hey, they got better
zoom, and more battery, and orange. So the Pro iPhones actually
look a little bit different. There’s actually quite a bit going on here with this new design. First of all, there’s only three colors. Cosmic Orange, Deep Blue, and Silver. Really bumming me out that
there’s no black Pro phone. But then I remembered dbrand exists. Nevermind. But then the thing that’s gonna catch
everyone’s eye on the back is the camera bar up at the top, which is what Apple keeps
calling in their keynote a plateau. It kind of looks a little
bit like the Pixel’s visor, or frankly, what we’ve been seeing on a ton of other Android
phones for years now. Just a huge bar across the
top of the back of the phone. But it’s actually not
just cameras in here. Apple’s done some rearranging
of the insides of the phone, to actually shove more components, like the A19 Pro chip, and
the logic board and storage up here in that bar, so they could fill out more
of the bottom of the phone with more battery. And that approach is
gonna make even more sense in a little bit. But my first reaction to
that is, oh yeah, great, that sounds like these Pro phones might actually come with a real
substantial battery upgrade from last year, which is, again, very welcome. Now you might also notice
some other little things like the millimeter-wave
antenna at the top of the phone, and the ring around that plateau actually also being an antenna. But then the other new design element is that they actually
switched back to aluminum. Which is interesting, because we just saw, like, two years ago the iPhone 15 Pro’s
whole thing was titanium. The new titanium color and titanium rails. And it was a whole big deal. But now they’re switching back
to aluminum in a unibody form because it’s much better thermally. And so there’s also a new vapor chamber right in the middle of
the back of this phone. First time we’ve seen a
vapor chamber on the iPhone. And so this new cooling system, and new unibody aluminum build, should mean the iPhone
shouldn’t get nearly as hot from sustained loads to the chip. Which is different from normal, bursty, quick on-and-off
workloads of everyday use. I’m talking more about
like rendering long videos, or playing an intense game for a long time with ray tracing at high frame rates. This phone should be able to keep cool, and keep that performance
high without overheating. Apple is saying 40% better
sustained performance. So yeah, this design, it is just a little bit
more than meets the eye. You know, rearranging some
components here and there, being more efficient, better cooling, and better battery. The number that they quoted on stage was 39 hours of video playback, which, whatever, dumb
stat, video playback. It’s kind of ridiculous. But okay, we’ll take that. And I also looked up the iPhone
16 Pro Max’s video playback, and that was also a
great battery life phone. That one quoted 33 hours. So maybe up to like 10%
battery life on this phone, which is sick. And then there’s the
cameras that I mentioned. They always go hard with
Pro phones and cameras. And this generation is no exception, with the main improvement being the new 48-megapixel
4X telephoto camera. Now 4X might be a lesser
number than last year’s 5X, but that was a smaller
12-megapixel sensor. This new zoom camera
is a 56% larger sensor, and has way more resolution. It’s 48 megapixels. So that is a smaller gap between the main camera and the zoom. And you should be able to
continue to zoom further, and crop more with less consequence, now that you have 48 megapixels. The Pro phones also get
the new selfie camera, they also get the new brighter display. These also got Qi2 support. And then they also got
some seriously Pro features that I’m looking forward to testing, like Genlock sync support,
and also ProRes RAW video, which I will hopefully be getting to test in an autofocus video coming up very soon. But of course there was one
more new iPhone, the iPhone Air. No number, just Air. And you all know what that means? They’re doing the ultra-thin thing, and they’re leaning in hard. So this thing is a
stunningly, ridiculously thin 5.6 millimeters at the thinnest part. And you can tell from the commercials, you can tell from my footage here, and, you know, the first
time I hold the phone it has the same effect on me that the S25 Edge did from Samsung, which is just, it’s so sick. Like clearly nobody’s
asking for thinner phones, but once you hold one,
it is pretty impressive that they’re able to
make something like this. But there are also
absolutely some red flags that come along with this. So the basics are, it’s a
6.5-inch ProMotion display. It’s got the A19 Pro chip inside. Titanium body. The new selfie camera
of course is in there, and it has a single 48-megapixel
Fusion camera on the back with the new design, again. Same camera as the iPhone 17, but with the nice plateau
from the Pro phone. And then there’s a new N1 chip inside for all the networking connectivity, which is Wi‑Fi 7, Bluetooth 6, Thread, and a new, more energy-efficient
C1X modem for cellular. I put out a short that
basically already said this, but I really think this phone
is gonna be a hard sell, because if you subtract emotions from it, it’s the worst one. This is gonna jump in the lineup at 999. It replaces essentially the
Plus phones in the lineup. And it is surrounded by other iPhones that are better than it
in basically every way, other than being super thin and light. So it’s a fascinating gamble. This phone has the same A19 Pro chip in it as the Pro phones, minus one GPU core. Interesting choice. Apparently it’s a bit more
efficient than the base A19, so that’s good for battery life. But we also just heard a
whole long list of choices Apple made with the Pro phones to make them more thermally
efficient to not overheat. Switching from titanium to aluminum, and adding a vapor chamber to the back. But this phone is still titanium, and absolutely does not have room for an advanced thermal solution, or any sort of vapor chamber. So it sounds like this
phone could get much hotter, and throttle performance much quicker. It’s a red flag. Now we also know that ultra-thin phones have a tendency to be a
little bit less durable. They’ve bent over the years. And I’m not gonna be the
first one to point this out. I mean, you’re, I’m sure already glued to
JerryRigEverything’s channel for his bend test. And Apple of course
has thought about this. They’ve for sure tested this, and they’re telling us it’s
the most durable iPhone ever. But I mean, I’m looking at the phone, and I think it qualifies
also as a red flag. And then we already know
there is just no way battery life can be good
on this phone, right? There’s just no way. I’ve been reviewing phones
for more than a decade, and all signs point to it being trash. There was a slide in the keynote today about how they were still proud to achieve all-day battery life. But, like come on. Really? I mean they still do the thing where they rearranged the components up into the little plateau at the top to make room for more
battery at the bottom. But there’s just absolutely
not enough room in this phone for a large battery. And it doesn’t appear
to be silicon-carbon, or any sort of a special
ultra-high density battery. And Apple also announced it alongside a special dedicated
MagSafe battery accessory, just for this phone, that adds 3,149 mAh, and just barely, combined,
will match the 17 Pro in terms of quoted video playback. So if that doesn’t scream red flag, I don’t know what to tell you. It is also e-SIM-only, globally, ‘cause there’s no room in
any version of this phone for a plastic SIM card. There’s also no millimeter-wave 5G. And like I said, it’s coming in at $1,000, which is more expensive
than the base iPhone, which will have a better camera system, and better battery life, and may overheat less. So look, I think there’s two
ways to look at this phone. This is either Apple just
throwing something new at the wall and seeing if it sticks. Like we just saw them try, okay, they had the Mini
phone for, like, two years, and that really didn’t sell that well. So then they moved to the Plus, and that was also a
little bit underwhelming. So now they’re trying that
same spot in the lineup for a ultra-thin phone, and seeing if maybe they can market that to turn into some more sales. So you can see it as that. Or you can see this as a visionary, long-time-in-the-making preview at the future of all phones. Like, maybe someday in the future every phone will be this thin. And Apple is just now, today,
getting the tech together with the battery and display and modem and Apple Silicon to
make this phone possible. Maybe kind of like how the
first MacBook Air sucked, and was underpowered, but then eventually all
laptops became that thin. Maybe that’s also what’s
gonna happen to smartphones. And maybe the same way Samsung
made the ultra-thin S25 Edge, and then a few months later they came out with their super-thin
foldable, the Z Fold7, and I felt like the Edge phone was one half of that foldable. Maybe that’s also what Apple’s doing. Maybe we’re gonna see an ultra-thin foldable iPhone next year. Maybe. Either way, I do think it’s clear that you probably won’t find
too many logical reasons to pick up this first-gen iPhone Air. But I do also think that
picking it up and holding it is gonna convince a lot of people, ‘cause it’s pretty stunning in person. And it’s the same thing I
said about the Samsung phone. It’s pretty sick. But only time will tell
for that part of the story. Now, there were a couple
other announcements today. There were new AirPods Pro 3, which have twice as good
ANC as the last gen, which is crazy. Plus IP57, and heart rate
tracking during workouts. All at the same $250 price. Definitely gonna test those. And there’s also a new Apple
Watch Series 11, now with 5G, and possible hypertension detection. And a slightly new Watch Ultra 3 with thinner bezels, LTPO3, and slightly longer battery life. I’m gonna be testing all this stuff over the next couple weeks, so get subscribed and I’ll
see you in those videos. And shout out to channel sponsor Ridge for being ahead of the game, because while the iPhone
Air does lack battery, it does still have MagSafe, which means you’re gonna wanna
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so it doubles as a hub, and it also comes in three colors. Matte Black, Matte Olive, and, I guess, perfect for
the new iPhone 17 Pro color, Basecamp Orange. Ridge also makes a MagSafe card holder that snaps right onto your iPhone and holds up to three cards. Every Ridge product comes
with a lifetime warranty, and a 99-day risk-free trial. So get one today, and head over to
ridge.com/mkbhd for 10% off. Thanks for watching. See you guys very soon in the next videos. Peace. (upbeat music)
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